
Data & Analytics
Why GA4 Is a Game-Changer for E-Commerce
GA4's event-based model gives e-commerce brands far richer insights than Universal Analytics ever could. Here's how to make the most of it.
Apr 10, 2025
Blog
Thoughts on data, development, design, and building digital products.

GA4's event-based model gives e-commerce brands far richer insights than Universal Analytics ever could. Here's how to make the most of it.

Our approach to building production-ready web applications that handle growth without breaking.

Investment in design isn't a cost — it's a multiplier. We break down the numbers behind great user experience.

Privacy regulations are changing how we collect data. Server-side tagging is the future — here's why.

We've built apps in both. Here's our honest comparison and when to pick each one.

Discovery, design, development, delivery — our four-phase approach to shipping great software.